Mortgage Website Content Guide: 5 Steps to Success

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When it comes to writing mortgage website content, there are certain steps you can take to improve your overall success. In this context, success can be defined as:

  • the number of people who find your website as a result of your content (traffic), and
  • the number of people who contact you as a result of your content (leads).

So how do you create mortgage website content that achieves these two goals? We’ve created a five-part tutorial that answers this question, and it’s based on nearly 15 years of internet publishing experience.

5 Tips for Writing Mortgage Website Content

Note: Below, you will summaries of the five topics covered in this five-part tutorial. Be sure to follow the hyperlinks to view the expanded lessons!

1. Write Your Own Original Website Content
Unique, original content is the centerpiece of a content-based mortgage marketing strategy. If you only publish “stock” material (that exists on other websites), you have no chance of attracting people through the major search engines. Originality is one of the most important components of a mortgage website content strategy.

2. Cover Popular Topics With Traffic Potential
When it comes to website traffic and readership, one article written on a hot topic can outperform 20 articles written on more obscure topics. If you focus on popular topics, your mortgage website content strategy will generate more results with less effort. It’s about working smarter, not harder. This lesson explains how.

3. Focus on Geographical Areas You Serve
If your company caters to a certain city, state or region, you’ll want to attract borrowers who actually reside in those areas. So make sure your mortgage website or blog includes plenty of local content aimed at the areas you serve. The good news is there are plenty of these topics to write about. This lesson offers several ideas.

4. Publish New Website Content Regularly
The math of content marketing is both simple and appealing. By publishing more articles online, you can enjoy an ever-growing stream of website traffic and valuable leads for your business. Publishing mortgage website content online tends to have a cumulative “snowball” effect over time, and that’s a good thing!

5. Apply Search Engine Optimization Fundamentals
Did you know you can increase your search engine visibility and traffic just by making a few small adjustments to your web content? It’s true. In part five of this tutorial, you’ll learn how to practice SEO the right way, by embracing the “quality guidelines” offered by the major search engine companies.

We Can Help You Succeed

Publishing high-quality, original mortgage website content is one of the best things you can do to support your online marketing efforts. Are we biased? A little. After all, our company specializes in content-based marketing strategies for mortgage companies. But that’s only because they work.

If you need help with any of the strategies mentioned in this tutorial, please don’t hesitate to ask. Our services are backed by 13+ years of experience. That’s how long we’ve been building and promoting successful mortgage websites, and creating content to fuel them. And we welcome the opportunity to help you do the same.

About the Author

Brandon Cornett is a veteran mortgage writer and the creator of Send him an email.