Are you tired of relying on other people for leads? Ready to build your own lead generation channel, one that you own and control? If so, mortgage content marketing might be right for you. We offer mortgage companies a unique version of content marketing that involves blogging, data mining, SEO, and 13+ years of experience.
What Is Mortgage Content Marketing?
Mortgage content marketing is the act of publishing high-quality content online, in order to attract borrowers and generate leads. There are many versions of content marketing, and everyone seems to have their own definition. Here’s how we do it:
We help our clients publish website content around topics that are popular with home buyers and mortgage shoppers. We know which topics are most popular, because we have years worth of publishing data and experience. Our approach to content marketing can steadily increase your website traffic and lead volume over time. It’s a proven strategy we’ve been using since 2003.
How It Works, In a Nutshell
Mortgage content marketing involves several steps. We will do the following:
- Add a WordPress blog to your website, if you don’t already have one.
- Customize the blog with your company colors, logo, etc.
- Develop a content plan tailored to your location and target audience.
- Create original content (mortgage news, articles, etc.) three times per week.
- Provide additional guidance, as needed, for lead generation, SEO and more.
How Content Marketing Benefits You
With a content marketing plan in place, your mortgage company will be less reliant on third-party lead sources, such as referrals and lead “aggregators.” You’ll be developing your own pipeline for inquiries and applications, and that’s invaluable.
Other benefits of mortgage content marketing:
- It increases your website traffic over time, often significantly.
- It brings a specific, targeted audience to your site (mortgage shoppers).
- It’s cumulative. More content equals more traffic and leads over time.
- It’s an investment, as opposed to a “pay as you go” marketing strategy.
- It’s affordable, especially when you consider the long-term gains.
- It’s scalable. There is no limit to how much content you can publish.
- It has the potential to surpass all of your other marketing strategies.
- It’s proven. We’ve been doing it successfully for more than decade.
Pricing and Logistics
Content marketing is a long-term strategy. So we’ve created a monthly service to meet all of your content needs, with no hassle on your end. We do all of the heavy lifting.
For a monthly fee of $2,900, you get the following:
- Three feature-length mortgage articles per week (12 per month)
- Professional writing and editing with journalistic quality
- Content delivered 3x per week in text format, or published for you
- Proprietary data mining to identify topics with traffic potential
- Keyword research using Google Keyword Planner and other tools
- Article SEO to maximize search engine visibility
- Lead generation tips and advice, based on 13+ years of experience
- Additional SEO and publishing tips to improve results over time
- Unlimited email support for questions, guidance, etc.
Are you ready to build a content marketing plan for your mortgage company? Contact us today with any questions you have. We look forward to helping you!